"They" were selected as the Taiwan Green Technology Annual Certification
The National Taiwan Craft Research and Development Center (hereinafter referred to as the Craft Center) conducts craft certification and promotion programs every year to discover original crafts in various parts of Taiwan, shaping its overall brand image with "Taiwan Green Craft". At the same time, it advocates "Live Craft·Craft Live" to awaken the public to experience the existence of crafts.
The results of the 2024 "Taiwan Green Craft Annual Certification" selection have been announced, with a total of 50 works from 47 brands selected; in line with the brand's theme of "Green Living Craftsmanship·Quality and Beautiful Products", certified works that combine aesthetics and practicality, tactile feel and warmth, and have marketability and promotion potential are selected. Good objects are the moment that makes you fall in love with life. "Taiwan Green Craftsmanship", which covers the essence of craftsmanship, human-centered design and sustainable circulation, is the first choice for improving the quality of life and experiencing the local customs and culture of Taiwan. We invite the public to discover the beauty of objects in life and explore the "philosophy of using objects": use what you have - use objects that suit the body, mind and spirit to meet needs; use well - use good craftsmanship achieved by technology, art and academia to enrich life; use what you don't have - use the philosophy contained in objects to guide the improvement of the beauty of life and the value of life.
Director Chen Dianli of the Craft Center said that through the sorting of the "craft spectrum", Taiwan Green Craft Certified works are clearly positioned as product chemical arts, as the best choice for "more craftsmanship, more taste in life", and the spirit of "making craftsmanship the most exquisite detail in daily life" is implemented in the selected works, providing consumers with more basis for purchase. At the same time, the selected works will be included in the annual catalog through brand translation and will be honored at a grand public awards ceremony to add value to the brand's diverse image. In the future, various marketing resources such as social media exposure, physical promotion activities and market channel introduction cooperation will also be arranged. In addition to promoting the diverse culture of Taiwanese crafts to the public, it also conveys messages to Taiwanese craft brands. As the backing of the craft industry, the Craft Center will continue to carry handicraft brands into the market and enhance the momentum of the craft industry to move forward continuously.
The "Taiwan Green Craft" brand selection has diverse craft types and a wide range of life applications, including home furnishings, food supplies, personal wear and high-quality stationery, etc., conveying the concept of "craft good life" and introducing the unlimited creative energy, production and manufacturing technology of Made in Taiwan, and craft products that blend local terroir resources and creators' ideas to the public. We also welcome all channel operators and craft centers to cooperate in expanding the craft industry market and jointly create a craft life industry chain.
2024 Taiwan Green Craft Annual Certification Works: https://reurl.cc/WNqG6D
Online catalog https://ebook.ntcri.gov.tw/publication/2025-01-23/f00f7d7b-2529-4c58-bcd2-bb8f09fe50c8/32-33/
Original URL: https://www.ntcri.gov.tw/home/zh-tw/news/7462382
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